Discover Tourism


City living surrounded by wild countryside – Worcestershire truly has something for everyone

Whether you’re looking for a thriving arts scene, fascinating history, a fresh adventure, the bustle of the city or unspoilt views stretching before you, you’ll find it when you visit Worcestershire.

Visit Worcestershire website

Need more reasons to visit? In Worcestershire you’ll discover…

Business destination 

Top-class facilities, on-site accommodation, excellent connectivity. What more could you want for your next event? Worcestershire has all that and more. From Sixfields Stadium to Stanbrook Abbey, you’re never far from Worcestershire’s excellent transport network, which makes us one of the most accessible counties in the UK.


Take in both music and culture at the Three Choirs Festival, Worcester Music Festival and Upton Jazz Festival which all prove popular year on year – Worcestershire native Edward Elgar would be proud!

Worcestershire also has a thriving art scene with theatres, live music venues and art galleries all helping Worcester to be named among the top five most cultural cities in the country. Worcester Art Gallery & Museum is a big hit, with the free-to-visit tourist hotspot still generating revenues of £900k last year.


Castles, country houses and an almost endless list of interactive museums – the scope of heritage attractions in Worcestershire is impressive. Explore our Civil War past, discover Royal Worcester Porcelain or even investigate the history of medicine.

With 98% of visitors reporting good experiences, unique attractions like the Avoncroft Museum of Buildings and Croome Court always impress.

Unique attractions

Take a walk on the wild side at West Midland Safari and Leisure Park, the first in the UK to house the African big five, or chug through open countryside on the Severn Valley Railway. Enjoy a more leisurely approach to exploring in the quaint village of Broadway or amble around Worcester’s 11th century Cathedral. Roam along Worcestershire’s many riverside walks from Evesham on the Avon, to Stourport on Severn and Tenbury on the banks of the river Teme.

Places to visit 

From shopping and festivals, to sport and lush outdoor spaces, Worcestershire’s offering for tourists is diverse. Worcester itself welcomes over three million visitors every year, with 60% falling into the ABC1 group.

The county at large is even more popular as 16.2 million day trips were made to Worcestershire between 2016 and 2018, adding £450m to the local economy. This marked an increase of 7.4% year on year and, unsurprisingly, catering and retail accounted for the largest chunk of this sum.