Latest News

Businesses Adapting to the New Normal

Published: Wednesday, 24th June 2020

As lockdown and restrictions begin to lift, companies and businesses are adapting to the new normal.

Across Worcestershire, businesses are making changes to incorporate social distancing within their offices or factories to enable them to work effectively.


Business is booming for one Worcestershire company, as people are desperate for a staycation. Daniel Walton, Managing Director of OLPRO, a company that sells outdoor leisure products said: “The pandemic has been a tale of two halves. In the early stages, it was much harder to sell our products. However, as lockdown restrictions have eased, business is booming. Our offices and warehouse are already spacious, so maintaining two metres distance hasn’t been too troublesome.


“We're a lot more resilient than we thought. Our employees have easily adapted to the life of working from home. We are able to communicate with each other effectively and we were able to improve our business performance whilst doing so.”


However, for some businesses, it’s been much harder. Nick Baxter, Managing Director at Baxter Williams Recruitment said: “Recruitment has been put on hold for most organisations, so we have been understandably affected. We had to furlough nearly the whole workforce initially and now have a maximum of five in the office at any one time. We’ve installed screens on desks, put hand sanitiser around the office and developed specific rules for communal spaces.


The pandemic is forcing people to think about their business going forwards, and how they can adapt the way they work.


“We will have a new approach to home and flexible working practices and so will our clients. I’ve learnt that our team and business is agile and flexible. Our team is highly engaged and committed and we can maintain a culture and ethos, even when working remotely and furloughed.”


Worcestershire County Councillor Ken Pollock, Cabinet Member with Responsibility for Economy and Infrastructure said: “Now that lockdown restrictions have started to ease, it is very important that we focus on economic recovery. I’d like to say a huge thank you to businesses across the county for innovating and adapting during the pandemic to keep Worcestershire open for business.”

Latest business advice and support is available on


More articles in the news archive | RSS version | What is RSS?