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Worcestershire agriculture – Why the Pershore Plum is a national hero!

Picture of Pershore Plum festival taken from above


The Pershore Plum has an official UK National Plum Day which takes place in August. The aim – to restore plums to the top of the British fruit charts. 

Plums were once the nation’s favourite fruit, they even helped win WW1 as jars of plum jam kept the troops in the trenches going. Plums are packed with nutrients and antioxidants, said to help control obesity and diabetes, aid digestion and are great for skincare. (Angela Taylor, UK National Plum Day).

Every year, throughout the month of August, the town of Pershore celebrates the success of its local plum industry with a month-long Plum Festival, Plum Fayre, Farmers Markets and the annual Pershore Plum Festival race night at Worcester Racecourse.

Pershore and the Evesham Vale has been famous for its fruit growing since medieval times. With deep, rich, fertile soil, generally mild winters and warm summers, the Vale area provides ideal growing conditions including shelter from the local hills, Bredon, Malvern hills and the Cotswold escarpment.

With infrastructure links to the M5 and M42 - Worcestershire is ideally positioned as a central UK location to reach local, national, and international markets. 

National Plum Day is set up by the Pershore Plum Festival, the Three Counties Traditional Orchard Project and The Vale Landscape Heritage Trust

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One Worcestershire supports a growing network of Worcestershire-based public and private sector businesses and organisations of all sizes and sectors from across the county of Worcestershire.

Image credit: Pershore Plum Festival 2022, Pershore Abbey