Rethink Worcestershire Brand Header

A new approach to promoting our County.

Worcestershire has so much to offer. Whether you are here to invest or to grow your business; whether you are here as a visitor or if you live in the county.

Together a partnership of private sector companies and public sector organisations from across the county share the ambition to raise the profile of Worcestershire regionally, nationally and internationally.


From the outskirts of UK's second city to the edge of the Cotswolds, Worcestershire is ideally placed at the heart of England.

Worcestershire is easy to get to and easy to get around. With excellent road and rail links there are three international airports within an hour's drive of the county. 

The County is home to global brands including Morgan Cars, Worcester Bosch and Worcestershire Sauce.

The University of Worcester is amongst the fastest growing universities in the UK. The Worcestershire 5G Consortium is leading the way for UK digital transformation.

A brand that makes people want to invest in Worcestershire
Worcestershire brand animated gif

Our Brand

The Worcestershire brand is not owned by any one organisation or partner. It reflects the wider community’s pride in championing the county as a place to live, work, invest and visit.

By joining the Worcestershire 1000 you will be helping to tell the Worcestershire story, promote the county regionally, nationally and internationally.

Get Involved

First Reactions to Our Brand

After our new way of profiling the county was revealed, we spoke to some well known faces in Worcestershire business to get their first reaction.

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Latest news

Excitement is building ahead of this year's Worcestershire Skills Show

The Skills Show takes place on Wednesday March 13th 2019

The Worcester News recently ran a story covering the launch of our new way of promoting Worcestershire

Worcestershire's new brand launch

Excitement growing ahead of this week’s Worcestershire LEP Annual Conference 2018

The Conference, which has grown its reputation as one of Worcestershire’s biggest business events is on Friday 30 November at the Chateau Impney in Droitwich.

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