Discover Worcestershire


In the heart of the country

From the outskirts of UK's second city to the edge of the Cotswolds, Worcestershire is ideally placed at the heart of England. Worcestershire is easy to get to and easy to get around. With excellent road and rail links there are three international airports within an hour's drive of the county.

Quality of life

We know Worcestershire is a great place to live. It’s been ranked one of the happiest places in Britain, one of the safest and among the top 20 places to make your home for a better quality of life this year. But there’s more to it than that – we have bustling towns and a heritage city, lush countryside, history, culture, a passion for sport, value for money and less stress. Only 22% of people here work over 45 hours a week and we’d say that’s a brilliant work-life balance.

Talent in Worcestershire

We are proud of our young innovators – over 30% of the population in Worcestershire is under 30. In the centre of the county, University of Worcester has ranked top in the UK for quality of education and with 10 universities within an hour’s drive, the  county certainly isn’t short of high-quality skills.

Connection with the country

Worcestershire may be within arm’s reach of some of the country’s biggest cities, but it’s the countryside and our people that make us special. Recent stats show that more than 16 million tourist trips are made to Worcestershire every year and, aside from Worcester, the most popular destinations lie in the lush green spaces at the edge of the Cotswolds  and the Malvern Hills. The hills themselves are an Area of Outstanding National Beauty, so it’s easy to see why the great outdoors is so popular here.

Want to know more? Our Local Enterprise Partnership shows exactly why Worcestershire is a dynamic place to live and work and Invest in Worcestershire is your first stop for the latest investment opportunities across all six districts.