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Make It Worcestershire Case Study: The Orangery, Redditch

Published: Thursday, 27th May 2021 Make It Worcestershire campaign graphic with quote from The Orangery, Redditch

It's time for another case study from another fantastic hospitality venue. This time we hear from Redditch-based restaurant and cocktail lounge The Orangery. 

It's time for another case study from another fantastic hospitality venue. This time we hear from Redditch-based restaurant and cocktail lounge The Orangery. 

Tell us about you and your business
The Orangery is located at Old Rectory House in Ipsley, Redditch. Standing on the site for several hundred years, the venue has faced many challenges, the most recent of these being forced to close for many months due to the COVID-19 pandemic. 

Being one of the only venues in the area with a large outdoor space, the team at The Orangery erected a Nordic tepee and stretch tents in their grounds, enabling them to re-open the space in an alfresco style setting. Guests were covered from the elements, heated and provided with safe distances between tables and most importantly, given the confidence to enjoy themselves on tables of up to 6 guests.

The investment paid off as December 2020 proved to be the most profitable month in the 4-year history and bookings for spring and summer 2021 have subsequently been extremely busy. Bookings for intimate weddings and private events are also proving very popular, using the outdoor space for much-missed get-togethers. 

Were you and your business able to adapt when restrictions were introduced?
Using the first few weeks of lockdown to re-evaluate the business model and company-wide strategy, The Orangery introduced a brand new ‘To Go’ menu which included a selection of delicious tapas, Neapolitan pizzas, roast dinners and cocktails. The offering gained a new and loyal audience who became advocates of our independent business when we re-opened. 

How have you collaborated with other local businesses and producers throughout the pandemic?
As a small, independent business we recognise the importance of supporting other independents too – by regularly sharing their social content, adding their details to our own website and purchasing our food and produce from independent suppliers locally. 

What is the importance of supporting other local produce, producers and businesses? 
We use a number of local meat and bread suppliers including Bespoke Butchers and Bruno’s Bakery who are located just 1 mile from our restaurant. It is difficult with a Mediterranean menu, however if we can purchase it local and the quality is up to our standards then we’ll always support family businesses.

Where possible we support local businesses, including suppliers of furniture (Kettler, Lifestyle Appliances and Bank Architectural).

Sales of one of the summer cocktails sold at The Orangery raised £450 for ‘Only A Pavement Away’; a charity that strives to support individuals within the hospitality, restaurant and pub industries. The charity is particularly important in helping people to find employment and training within the sector. We felt that this was a positive step in supporting our industry as well as future employees of our business. 

Why is it important for residents to support their local produce, producers and businesses as we begin to move out of COVID-19 restrictions?

Small businesses, particularly in the hospitality sector have been hugely impacted from the COVID-19 pandemic; spending many months closed and unsure about their future. There have been many marketing campaigns in the press to encourage consumers to support, eat and shop local and we are massively encouraged by this. Over the last 12 months, we have seen a shift of loyalty from large chains to small businesses like The Orangery – which will ultimately help the high street and the growing number of independents survive what has been the toughest challenge in their history.   

Want to know more about The Orangery? Visit The Orangery website to find out more about their beautiful alfresco dining, cocktails and bedrooms. 

If you'd like to find out more about the campaign, visit our Make It Worcestershire webpage

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