One year on for Make It Worcs campaignPublished: Wednesday, 1st September 2021
We are one year on from the launch of the ‘Make it Worcestershire’ campaign and what a year it has been.
578 organisations have pledged to be involved within the campaign to support the county’s food and drink industry since it launched at Bell’s Farm Shop in Stourport 12 months ago.
The campaign celebrates the very best of what Worcestershire’s food and drink producers bring to the table.
The aim is to support local growers producers, retailers and hospitality venues as the county (and the country) moves towards a new normal by promoting the best of what the county has to offer locally, regionally, nationally and even international!
Residents and visitors can see which local businesses have been involved by looking out for the ‘Make it Worcestershire’ label which shows the products that are made or grown within the county borders.
Producers who are proudly brandishing the label and encouraging others to shop local include Pershore Cider and Drink, Croome Cuisine, The Cosy Chocolate Company, Wychbold fudge and Kits Kitchen along with lots more.
Richard Soper CBE, from One Worcestershire said: “Our county is blessed with some wonderful food and drink producers, and I’m really proud that the campaign has been able to offer much needed support throughout the pandemic, and helped them to shine. I’m really looking forward to seeing how the campaign can grow, whilst helping and supporting the county’s businesses improve their sales, nationally and internationally as we look to move forward from pandemic life. So many businesses have joined in the first year of the campaign and I really hope this continues. “
Gary Woodman, Chief Executive of Worcestershire Local Enterprise Partnership, said: “ The Make it Worcestershire campaign has helped give our food and hospitality businesses a voice as they look to bounce back from the impact of COVID-19. The progress we have made with signing up businesses into the campaign is excellent and look forward to seeing this grow as we are able to bring events and other support into the campaign.
“I would strongly urge any food, drink and hospitality businesses in the county to join the free campaign to help shine a spotlight on their business and help the local economy to build back better for the future.”
Since its initial launch 12 months ago, the Make It Worcestershire campaign has expanded offering much-needed support to hospitality organisations, as well as growers, producers and retailers.
The campaign, champions the ‘Buy, Eat, Sell & Stay Local’ motto, encouraging Worcestershire residents to become local heroes, whilst raising the profile and importance of local businesses. It also looks not only to help local businesses become household names, it aims to help forge crucial business to business relationships so the county can succeed together.
If you want your business to get involved with the campaign then visit the One Worcestershire website.
If you want to be a local hero then promote local food an drink business by using hashtag #MakeItWorcs on social media.